MADISON, Wisconsin – The fittest athletes on the planet will have a home in Madison for the next four years. CrossFit, the Madison Area Sports Commission (MASC) and Dane County announced at a press conference today that they have reached an agreement to keep the Reebok CrossFit Games in Madison through 2021.
“We are thrilled to extend our relationship with CrossFit to host this incredible, globally recognized event,” said Deb Archer, President and CEO of the Madison Area Sports Commission and the Greater Madison Convention & Visitors Bureau (GMCVB). “Madison truly embraced the CrossFitcommunity in 2017, and we look forward to the excitement that will continue to build around the Reebok CrossFit Games in the coming years.”
The CrossFit Games feature elite athletes from around the world who compete for the title of “Fittest on Earth.” The Games had a tremendous debut in Madison in 2017—more than 70,000 people attended, generating $12 million in spending throughout Dane County.
The 2018 Reebok CrossFit Games will take place at the Alliant Energy Center in Madison from Aug. 1-5. More than 416,000athletes competed in the 2018 Reebok CrossFit Games Open, but only 560 earned a chance to compete at the Games.
“Last year we moved the Games from California for the first time. We were looking for a city that would embrace our community and competition in new ways. Madison immediately rose to the top. We see this as a great meeting place for our athletes and fans from around the world,” said CrossFit Games General Manager Justin Bergh. “Our first year in Madison proved that there is a great fit. Now we’re looking forward to extending our term and building this partnership.Our goal is to take our festival to new heights. We are looking forward to building excitement with the residents of Madison.”
“Dane County and Madison are a perfect match for CrossFit,” said Dane County Executive Joe Parisi. “The Alliant EnergyCenter facilities allow CrossFit to create an athletic challenge and a spectator experience that are unmatched.”
Single-day CrossFit Games Festival tickets are now on sale. They start as low as $25 and can be purchased at games.crossfit.com. Festival tickets include access to daily events and activities, and individual and team events held outside of the Coliseum (large screens across campus will show all of the action inside the Coliseum). Spectators can also enjoy a vendor pavilion, a 20,000-square-foot beer garden, an expansive food court, live demonstrations from CrossFit experts, and plenty of spectator workout space.
For more information about the CrossFit Games, visit Games.CrossFit.com.